WIDA Digital Marketing Coordinator
Education
Required
Bachelor's Degree
Qualifications
- Minimum of 1 year of marketing and communications related work experience (internship or professional experience).
- Experience with varied digital marketing communications tools such as Eloqua, Mailchimp,
- Hootsuite, Drupal (or other website content management systems), with proven ability to quickly learn new skills.
- Excellent verbal and written communication skills; proven ability to communicate in a timely, effective manner with external and internal clients.
- Strong design and layout skills with the ability to work within brand guidelines, Adobe Creative Suite experience preferred.
- Experience monitoring the reach and effectiveness of communications vehicles, marketing campaigns, projects, and initiatives.
- Experience working individually and in a collaborative team environment, managing multiple taskswith attention to detail and commitment to accuracy.
- Excellent organizational and project management skills.
- The value of promoting and fostering diversity, equity, and inclusion.
- A willingness to engage in and deepen knowledge of WIDA's Social Justice value.
- Multilingual or bilingual/biliterate in Spanish preferred.
Job Summary
The Digital Marketing Coordinator position is located within the Communications and Market
Expansion department and will report to the Marketing Manager. This is a new position that will
require strong communication skills, an understanding of and ability to navigate digital marketing
vehicles, strong attention to detail, and task management skills. This position will work closely with
WIDA Marketing and Communications Specialists to execute key responsibilities relating to WIDA's
communications vehicles including: building and deploying direct email sends; updating departmental
webpages; and coordinating edits for internal staff communications. This role will also support
WIDA's social media team by updating the social media content calendar, scheduling and posting
daily across WIDA's social media platforms, monitoring content, and playing a role in creating
graphics to accompany social media posts. This position will also serve as a support team member to
several WIDA integrated marketing campaigns, a role that involves drafting campaign
communications and coordinating campaign outputs.
Working fully remote is an option for this position within the US (working remotely internationally is
not an option). Requests to work remotely would need to be reviewed based on the UW and School
of Education (SoE) remote work policies and go through the SoE implementation process. To learn
more about these policies, visit https://businessoffice.education.wisc.edu/human-resources/remotework/.
WIDA is committed to challenging linguistic discrimination, cultural biases, and racism in education.
WIDA values linguistic and cultural diversity both as an end and a means for success in the field of
education. As such, we strongly encourage applications from a diverse pool of candidates who
champion social justice as a core value.
Responsibilities
Responds to and consults on marketing requests, serves as the liaison to the marketing team, manages client projects, and maintains account relationships in support of institutional marketing goals.
- 15% Serves as a main point of contact and unit liaison for individuals and groups; assesses, responds to, and consults with clients about their marketing requests providing creative recommendations and solutions
- 15% Maintains marketing account relationships, identifies opportunities to promote marketing products and services to best meet account needs and align with unit objectives and strategic initiatives
- 20% Collects, analyzes, prepares, and summarizes data and trends, disseminating information to appropriate entities according to established policies and procedures
- 30% Provides management and coordination to ensure that marketing campaigns meet deadlines and stay within budget
- 10% Implements and delivers communications across digital communication channels including social media, direct emails and website vehicles
- 10% Collaborates with internal teams to develop and implement marketing and communications related content, campaign calendars, and ensure strategies and tactics are executed
How to apply
To apply for this position, click on the "Apply Now" button to start the application process. As part of the application process, you will be required to submit:
- A cover letter addressed to Courtney Skare describing how your experience and qualifications meet the requirements of this position.
- A current resume
- A list with the contact information of at least three professional references
For a complete job description and to apply for this position, please go to https://jobs.hr.wisc.edu/en-us/job/516920/wida-digital-marketing-coordinator.
Contact
Kelly Krahenbuhl
kelly.krahenbuhl@wisc.edu
608-263-4776
Relay Access (WTRS): 7-1-1. See RELAY_SERVICE for further information.