WIDA Digital Marketing Coordinator

Education

Required

Bachelor's Degree

Qualifications

•  Minimum of 1 year of marketing and communications related work experience (internship or professional experience).
•  Experience with varied digital marketing communications tools such as Eloqua, Mailchimp,
• Hootsuite, Drupal (or other website content management systems), with proven ability to quickly learn new skills.
•  Excellent verbal and written communication skills; proven ability to communicate in a timely, effective manner with external and internal clients.
•  Strong design and layout skills with the ability to work within brand guidelines, Adobe Creative Suite experience preferred.
•  Experience monitoring the reach and effectiveness of communications vehicles, marketing campaigns, projects, and initiatives.
•  Experience working individually and in a collaborative team environment, managing multiple taskswith attention to detail and commitment to accuracy.
•  Excellent organizational and project management skills.
•  The value of promoting and fostering diversity, equity, and inclusion.
•  A willingness to engage in and deepen knowledge of WIDA's Social Justice value.
•  Multilingual or bilingual/biliterate in Spanish preferred.

Job Summary

The Digital Marketing Coordinator position is located within the Communications and Market

Expansion department and will report to the Marketing Manager. This is a new position that will

require strong communication skills, an understanding of and ability to navigate digital marketing

vehicles, strong attention to detail, and task management skills. This position will work closely with

WIDA Marketing and Communications Specialists to execute key responsibilities relating to WIDA's

communications vehicles including: building and deploying direct email sends; updating departmental

webpages; and coordinating edits for internal staff communications. This role will also support

WIDA's social media team by updating the social media content calendar, scheduling and posting

daily across WIDA's social media platforms, monitoring content, and playing a role in creating

graphics to accompany social media posts. This position will also serve as a support team member to

several WIDA integrated marketing campaigns, a role that involves drafting campaign

communications and coordinating campaign outputs.

Working fully remote is an option for this position within the US (working remotely internationally is

not an option). Requests to work remotely would need to be reviewed based on the UW and School

of Education (SoE) remote work policies and go through the SoE implementation process. To learn

more about these policies, visit https://businessoffice.education.wisc.edu/human-resources/remotework/.

WIDA is committed to challenging linguistic discrimination, cultural biases, and racism in education.

WIDA values linguistic and cultural diversity both as an end and a means for success in the field of

education. As such, we strongly encourage applications from a diverse pool of candidates who

champion social justice as a core value.

Responsibilities

Responds to and consults on marketing requests, serves as the liaison to the marketing team, manages client projects, and maintains account relationships in support of institutional marketing goals.

•  15% Serves as a main point of contact and unit liaison for individuals and groups; assesses,  responds to,  and consults with clients about their marketing requests providing creative recommendations and solutions
•  15% Maintains marketing account relationships, identifies opportunities to promote marketing products and services to best meet account needs and align with unit objectives and strategic initiatives
•  20% Collects, analyzes, prepares, and summarizes data and trends, disseminating information to   appropriate entities according to established policies and procedures
•  30% Provides management and coordination to ensure that marketing campaigns meet deadlines and stay within budget
•  10% Implements and delivers communications across digital communication channels including  social     media, direct emails and website vehicles
•  10% Collaborates with internal teams to develop and implement marketing and communications related content, campaign calendars, and ensure strategies and tactics are executed

How to apply
To apply for this position,  click on the "Apply Now" button to start the application process. As part of the application process, you will be required to submit:

- A cover letter addressed to Courtney Skare describing how your experience and qualifications meet the requirements of this position.
- A current resume
- A list with the contact information of at least three professional references

For a complete job description and to apply for this position, please go to https://jobs.hr.wisc.edu/en-us/job/516920/wida-digital-marketing-coordinator.

Contact
Kelly Krahenbuhl
kelly.krahenbuhl@wisc.edu
608-263-4776

Relay Access (WTRS): 7-1-1. See RELAY_SERVICE for further information.