Social Media Specialist

Pennsylvania State University University Park, PA Full-time Advertising / Marketing / Public Relations

Posted on April 16, 2024

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Social Media Specialist

Student Affairs Communications and Marketing is looking for a creative and driven professional to join their team as a Social Media Specialist.

Student Affairs is a dynamic division of over 25 unique units that work to support students with a focus on co-curricular experiences. Our units focus on student health and wellness, involvement and student life, community and belonging, leadership and success, and support and safety. Our staff works to support student life by providing crucial programming and services that allow students to thrive at Penn State.

The social media specialist is charged with developing strategy and managing all central Student Affairs social media accounts, including Instagram, TikTok, and Facebook. This professional will use analytics and market data to inform decisions and develop a dynamic, content-focused strategy that highlights the students and resources available on campus. The role also includes planning and developing dynamic content that includes strong photography and videography. A basic understanding of photo composition and video production is ideal. This role also provides key support, training, and guidance for unit-focused social media accounts and staff who manage each. This includes monthly meetings and reviews, strategy sessions, and training that informs colleagues about trends.

Key Responsibilities:

Create short- and long-term strategy for Student Affairs' social channels
Monitor and respond to social conversations and comments
Analyze content and campaigns and adjust strategy as necessary
Research social trends and advise on new social media platforms and features
Work with other staff to conceptualize campaigns and develop content to engage and inform students
Oversee student staff to assist with content curation and scheduling
Liaise with Student Affairs departments to guide their social content and strategy
Liaise with Penn State Strategic Communications to collaborate on social campaigns and share content

Preferred Attributes:

Interest in visually telling stories that are dynamic and impactful
Adaptability and willingness to pivot and tackle change or challenges
Ability to work both independently and in collaboration with the Communications and Marketing team and external partners
Commitment to inclusive marketing practices and ability to work with a wide variety of colleagues and students from diverse backgrounds

Education and Experience Requirements:

Typically requires a Bachelor's degree or higher and 2+ years of experience in a related field

Candidates must submit both a resume and a cover letter for consideration.

Benefits for full-time employees at Penn State include (visit https://hr.psu.edu/benefits for more detailed information):

Medical, dental, vision, and retirement plans
Tuition discounts (including for a spouse and dependent children up to the age of 26)
Generous vacation time and sick time
16 paid holidays/campus closure days

The Pennsylvania State University is committed to and accountable for advancing diversity, equity, and inclusion in all of its forms. We embrace individual uniqueness, foster a culture of inclusive excellence that supports both broad and specific diversity initiatives, leverage the educational and institutional benefits of diversity, and engage all individuals to help them thrive. We value inclusive excellence as a core strength and an essential element of our public service mission.

Apply online at https://psu.wd1.myworkdayjobs.com/PSU_Staff/job/Penn-State-University-Park/Social-Media-Specialist_REQ_0000052745-1

CAMPUS SECURITY CRIME STATISTICS: For more about safety at Penn State, and to review the Annual Security Report which contains information about crime statistics and other safety and security matters, please go to http://www.police.psu.edu/clery/, which will also provide you with detail on how to request a hard copy of the Annual Security Report.

Penn State is an equal opportunity, affirmative action employer, and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

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