Marketing & Communications Specialist

Pennsylvania State University Schuylkill Haven, PA Full-time Advertising / Marketing / Public Relations

Posted on April 15, 2024

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Marketing & Communications Specialist

Penn State Schuylkill is seeking a Marketing Communications Specialist to create compelling content that will delight our audiences across a broad mix of channels.

The successful candidate will:

Develop marketing communications materials for Penn State Schuylkill that may include print, digital, and other collateral that is aligned with the campus strategic plan and departmental strategic communication goals. The development of these materials may include writing, designing, photography, video production, web content management, social media management, and more.
Collaborate in the planning of marketing and/or communications strategy; intake strategic communications requests from assigned campus departments, prioritize and schedule project timelines, and maintain strong, positive relationships with staff and faculty in those areas.
Provide campus event coverage to include promoting events in advance; attending events to take photos and videos; and reporting on events via social media and/or news stories.
Produce a weekly campus e-newsletter and monthly alumni and career development e-newsletters, as well as one-off event emails as appropriate.
Update content and maintain the campus website, schuylkill.psu.edu. Monitor and track analytics of website and digital traffic. Maintain campus calendar and campus listservs.
Ensure University brand guidelines and standards are met across all communication vehicles.
Communicate with suppliers, vendors, and other University offices as necessary. Monitor and reconcile related marketing expenditures.
Supervise and direct the work of part-time, student workers.

This position typically requires:

Bachelor's degree or higher plus one year of related experience
Or an equivalent combination of education and experience.

This position will require the successful completion of standard background checks.

Benefits

Penn State offers a generous benefits package that includes health insurance, dental and vision plans, retirement plans, a 75% tuition discount for full-time employees, their spouses, and children to attend any Penn State campus, and paid vacation and sick days. Information about benefits is available here: https://hr.psu.edu/benefits and a quick overview is available here:

https://hr.psu.edu/sites/hr/files/FacultyStaffBenefitsOverview-2024.pdf

Penn State Schuylkill

Penn State Schuylkill, located in East-Central Pennsylvania, is a four-year campus of the Pennsylvania State University with a mission to provide affordable high-quality education, research that improves lives, and community engagement. With over 625 students, the campus offers the advantages of a small college; students build strong relationships with faculty and staff and are involved in clubs, research, community service, and intercollegiate athletics. Students can complete one of 13 four-or two-year degrees at the campus or the first two years of 160 Penn State degrees. Penn State Schuylkill is located in scenic Schuylkill County with a low cost of living, abundant outdoor recreational opportunities, and easy access to Philadelphia, New York City, and Washington, D.C. Closer medium and smaller cities include Hazleton, Lebanon, and Reading—each 30 miles away, with Allentown and Harrisburg being 40 and 50 miles from campus respectively. For additional information about Penn State Schuylkill, please visit our website at https://schuylkill.psu.edu.

The Pennsylvania State University is committed to and accountable for advancing diversity, equity, inclusion, and sustainability in all of its forms. We embrace individual uniqueness, foster a culture of inclusion that supports both broad and specific diversity initiatives, leverage the educational and institutional benefits of diversity in society and nature, and engage all individuals to help them thrive. We value inclusion as a core strength and an essential element of our public service mission.

Apply online at https://psu.wd1.myworkdayjobs.com/PSU_Staff/job/Penn-State-Schuylkill/Marketing---Communications-Specialist_REQ_0000054960-1

CAMPUS SECURITY CRIME STATISTICS: For more about safety at Penn State, and to review the Annual Security Report which contains information about crime statistics and other safety and security matters, please go to http://www.police.psu.edu/clery/, which will also provide you with detail on how to request a hard copy of the Annual Security Report.

Penn State is an equal opportunity, affirmative action employer, and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

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